Test Drives & Premieres
Every test drive is a story of its own, combining engineering, emotions and new experiences. We have selected the most interesting and unconventional projects — those that truly left a lasting impression on the participants.
Porsche Taycan on the Ice of Lake Baikal
The premiere of Porsche’s first electric vehicle on the ice of the world’s largest lake.
  • March 2021
  • 1 month
  • Baikal Lake, Irkutsk, Russia
Organizing this event required solving several unconventional challenges: charging an electric car where no high-capacity power supply was available, and designing, preparing and maintaining a unique track among ice ridges for a dynamic, multi-day Porsche Taycan test drive.
Porsche Macan in the Caucasus
Press test drive of the updated Porsche Macan
  • November 2020
  • 3 weeks
  • Bermamyt Plateau, Russia
One of the most challenging and memorable test drives was the route to the Bermamyt Plateau in the Porsche Macan. This is a location that is not accessible in all weather conditions, and reaching it in comfort is no trivial task. Despite all the challenges, every vehicle successfully completed the route, while drivers gained truly unforgettable impressions from the journey.
GWM TANK 300 in Khakassia & TANK 500 in the Leningrad Region
Launch of the new Great Wall brand TANK and a media test drive of the TANK 300 and TANK 500.
  • February, May 2023
  • 2 months
  • Khakassia / Leningrad region, Russia
As TANK entered the Russian market with two models simultaneously, our task was to design engaging, well-thought-out routes that would fully showcase the vehicles’ capabilities and highlight their strengths.

Our team faced the challenge of developing a winter route in Khakassia that would demonstrate both the off-road performance of the TANK 300 and its suitability for urban driving.

For the presentation of the TANK 500, the off-road test facility at Igora Drive was selected, allowing us to demonstrate the vehicle’s unique off-road capabilities in a controlled, comfortable and safe environment.
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